Ted believes in a simple premise. If brands create amazing consumer experiences and shareable, digital content—with authentic value for people—they’ll turn customers into advocates who will buy more. Recommend more. Engage more. Share more. And fall in love with the brand and company. His career trajectory as advertising writer and creative director, to professional photographer, to experiential marketer and content creator has uniquely prepared him to develop these capabilities for smart brands. As director of experiential marketing at Chobani, Ted built a department whose projects consistently performed as well—or better—than traditional advertising at a fraction of the cost. And also garnered industry accolades. At MMC, Ted is continuing to build a conceptual creative function that places the agency at the forefront of modern communications. Capabilities include highly-shareable, brand-building content creation, experiential marketing, social media campaigns and digital experiences. We work closely with our Strategic Planning, Brand, Influencer, Media, Digital and Analytics departments to ensure work is always crafted for the right audience. On the right channels. At the right time. In the right context. Ted looks forward to collaborating with clients to develop bigger, more successful campaigns that help create lifelong evangelists for their brands. And help them punch above their weight. His experience runs the gamut from luxury to packaged goods, lifestyle to tech for brands such as The Plaza Hotel, Smith & Wollensky, CoverGirl, Tide, Head & Shoulders, T-Mobile, HP, McDonald’s, Braun, Kohl’s, Crunch Fitness, Capital One, and Chobani.
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