"Paul Rasmussen is the Head of Digital at New Look responsible for customer experiences across web, apps and in-store touchpoints. New Look does everything for the love of fashion, operating over 500 stores across the UK and Ireland together with newlook.com and App. Paul has always been in digital with creative agency to client side experience over the last two decades. The last 7 years Paul has been in fashion starting in luxury at Burberry and now to high street broad appeal at New Look. He is obsessed with customers, how to can make their experience fun, easy and feel cared for every step of the way.
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