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Paul Appleton

Group Chief Brand Officer,
Nando's

London

Paul Appleton is the Group Chief Brand Officer at Nando’s, based in London. Paul joined Nando’s in 1998 and has held various marketing, culture and brand leadership roles in the company since then. In his current role, Paul is responsible for leading the brand across all its channels and in 23 markets. This includes strategy development, consumer marketing, brand experience, advocacy and internal marketing. Paul is a passionate believer that great brands are built from the inside-out and has led culture processes across the Nando’s business. Nando’s has been named Best Company to Work for in the UK

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