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Olivier Bouas-Laurent

General Manager,
La Poste Group affiliate

2018's Most Snackable Content
Travel juror

Paris

Just graduated from the school Sup de Pub, Olivier began his career in 1998 as a copywriter at BDDP & Fils, Publicis, BBDO and Euro RSCG then became creative director of Image Force in 2003. In addition to the advertising idea that he defends tooth and nail, he likes to challenge the media plans and in 2006 he takes advantage of an opportunity within the TF1 teams to experiment with innovative and remarkable operations (Eurobest 2009 in collaboration with the Buzzman agency). In 2012, Olivier founded with Séverine de Nazelle, Mademoiselle Scarlett, an advertising activation agency that quickly attracted many clients like AXA bank, Sodexo Education, La Grande Récré, The Order of Malta, Eminence, Best Western, The Valley Village, Corsica Tourism, Van Cleef & Arpels, Champagne Collet, Dorcelstore ... 3 years later Miss Scarlett is one of the top 20 creatives of CB News and in 2016 the group Makheia (listed Alternext group) is included in its capital. Since its inception, the agency has won more than 35 awards including the creative efficiency award for AXA at ​​the Cristal Festival in 2017 and the Brand Content Grand Prix for the Order of Malta in 2018. Miss Scarlett is a member of the Advertising and Digital delegations of the AACC. Olivier is now Vice President of the Advertising Delegation and a member of the Board of Directors of AACC. He is also President of the Alumni Office of Sup de Pub (more than 9000 graduates) since 2007.

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