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Nathalie Hoffherr

Digital Marketing Manager,
Bic

2018's Most Snackable Content
Food / Beverage juror

Paris

Nathalie HOFFHERR is currently in charge of Digital Marketing for BIC Europe. She defines the digital strategy and coordinates digital ecosystems across Europe centralizing both content creation and media buying. Her main challenge today is to drive digital transformation and engage consumers across all channels to develop sales both online and offline. Nathalie joined BIC in 2011 as Marketing Manager Stationery, managing an international team and covering a geographic scope of 23 subsidiaries. She launched very successful digital campaigns such as the Hunter and the Bear for Tippex. Nathalie began her career at Unilever France in 2003, working in various Sales and Marketing positions on Personal Care category (Dove, Axe, Brut). Nathalie is an MBA graduate from the ESSEC business school and is passionate by digital. She speaks fluent French and English.

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