Relentless curiosity, passion for provocative work and natural instincts for connecting with people make Loretta a powerful leader who inspires brand-led cultural movements and transforms agencies. Having worked across every marketing discipline at agencies like McCann, Grey and Porter Novelli, her perspective on integration is unique and her ability to integrate seamlessly across geographies in the modern marketing context, keen. Loretta currently leads teams at DeVries Global in the creation of communication strategies and creative campaigns to combat some of the biggest brand challenges clients can encounter; consistently emerging with transformative strategies and ideas that drive business results. She has launched, relaunched and built some of the most well-known and respected brands in the world along the course of her diverse career such as Gillette, Guinness, Johnnie Walker, Hewlett Packard, McDonald’s, Intercontinental Hotel Group and Krispy Kreme. In her current position in the world of public relations, as Chief Strategy & Creative Officer at DeVries Global, she guides her clients to navigate the ever-changing tides of influence in the new consumer experience context. During her tenure at DeVries, the agency has been awarded three Cannes Lions for PR, multiple PR Week and Sabre Awards in addition to previously being recognized with a Silver Jay Chiat Award for strategic planning and recognized as a next generation communication leader by being named as one of PR Week’s “40 under 40”.
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