As SVP, Content Strategy, Gretchen identifies cultural opportunity that unlocks emotional storytelling to drive value for brands and the people they serve. To her, brands are stories and stories are the very thing people crave to feel more connected to one another. Media is the way to create and connect these stories to the people that need them, by accessing the world’s most talented storytellers and distributors. She is known in the industry for building modern creative strategic approaches that push into emerging territories, repositioning iconic brands for the socially-fueled landscape, such as Pizza Hut, IHOP, Duncan Hines, The J.M. Smucker Company, and BMW. Among the industry’s first social media leaders, she established, built and led social media practices inside both McCann Worldgroup and Grey Group. Gretchen always looks for the edge of communications, to not only understand, but help write this important chapter in communications history. Now, more than ever, brands can create real connections with people, to fulfill a need and build deep, empathetic human relationships. Her work has earned Cannes Lions finalist nods, Next Generation Leader awards, and Ad Club Best in Show commendations.
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