I am a multi-cultural, award-winning media entrepreneur, board advisor, creative brand consultant and producer with a passion for storytelling and international connections. My publishing business Crane.tv re-invented cultural storytelling as the first online video magazine and was named a "top ten European start-up to watch" by the Wall Street Journal syndicating our content to a wide array of sites including the New York Times, The Guardian, Hypebeast and Archdaily reaching an influential, world-wide audience. I am a firm believer brands need to make the transition from campaign driven marketing to user experience driven marketing led by Why? in order to effectively engage consumers in the digital age. With Cult Global, my branded entertainment agency and production company, we incessantly ask our clients “Why?” and have won several Cannes Lions for our work and serve clients including Burger King, Absolut, BMW, Coca Cola and Booking.com
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