Honoring the best
short-form content of 2018
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Cédric Guéret

Executive Creative Director,
MullenLowe

2018's Most Snackable Content
SPORT juror

Paris

Cédric Guéret began his career at Young & Rubicam as a copywriter. He then joined JWT, where he worked on Mazda, then DDB Rapp Collins where he officiated for 5 years on Audi and Playstation. He then joined Proximity BBDO, where he spent 8 years and became creative director on the digital for Mercedes, Jeep, Chrysler, Barclays and Thalys. Cédric then became executive creative director at OgilvyOne for 4 years and managed many digital and international budgets such as Nestlé, Mattel, American Express and Ford. Cedric helped create some iconic campaigns, such as the multi award winning Scrabble Wifi campaign. He joined Publicis Conseil as ECD for 3 years on Renault France, Dacia France, AXA, AccorHotel and Bnpp. He is today ECD at MullenLowe group in Paris. Before being a digital and integrated creative director, Cédric is above all a passionate creator of big ideas and storytelling mixing Brand Entertainment and Brand Utility. He has won numerous international awards throughout his career: Cannes Lions, London International awards, Eurobest, NewYork Festival, French Club AD, Grand Prix Strategy, Crystal Festival, One Show, D & AD, Clio, Epica.

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