Arnaud Plas is co-founder and CEO of Prose, a service that offers fresh and custom-made hair care, combining expertise from a professional stylist (online or in-salon), clients’ unique needs and the highest-quality ingredients to help clients achieve great hair. Prior to Prose, Arnaud spent five years at L’Oreal in Paris, leading the development of hair care, styling and skincare categories for L’Oréal Paris, before moving to New York as the brand’s VP Digital & E-Commerce to lead the digital acceleration of L’Oréal USA. In this role, he helped digitalize the beauty experience across L’Oreal USA’s 31 beauty brands. In addition, he also created, developed and sold a $2M e-commerce company in Europe. With his three co-founders, Arnaud is reinventing the business of professional hair care and developing a powerful distribution platform accessible to stylists all across the U.S.
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